We built a better junk removal franchise
we saw the opportunity and we took it
From our proprietary weight-based pricing and scaleable business model, to our transparent culture and values, the JunkStart brand is defying the standard practices and leading a junk removal uprising.
To Truly Stand Out in a Home Service Industry Takes Guts. And a Differentiator.
daniel mccarty saw a crazy-big opportunity
Good, old-fashioned hard work, a competitive personality, and a truly different business model. That's how JunkStart began, and how Daniel continues to scale the junk removal franchise brand today, alongside ambitious, multi-territory franchisees.
Guts? Check. Differentiator? The first pay-by-weight junk removal franchise designed to scale to multiple trucks before most brands get started. Growing up around his family's business, Daniel saw how to start and grow successful brands in the home service industry.
On a Mission
To revolutionize junk removal AND business ownership.
Get 1% Better Every Day
A growth mindset means getting better consistently and never, ever giving up. We work hard to improve a little bit every day.
Do What's Right, Not What's Easy
We have integrity. Even when it’s more difficult, we do what’s right for our team, customers, and franchise owners.
Be Antifragile
Not just withstanding stress, but being strengthened by it. Every challenge, every setback, makes us stronger and better.
Put The Team Above Ourselves
To be part of JunkStart, you have to truly believe in the benefit of a team. We prioritize service & collaboration to drive us all forward.
Old-School Values, Modern Delivery
Do What You Say You Will Do
We believe in being dependable for our team, customers, and franchise owners. Live by your word and show up, even when it’s hard.
How The JunkStart Model Stands Out
thinking about a junk removal franchise?
Patent-Pending IP
This system creates a smooth, transparent client experience.
Larger Trucks = Efficiency
Increase operational efficiency with larger truck sizes & fleets.
Pay-by-Weight Pricing
You stand out in your market with transparent pricing.
Combined B2C + B2B Model
Means more cashflow AND long-term growth potential.
not your dad's franchisor - and that's the point
We’re not chasing short-term wins or exits. We’re building a brand that compounds in value over time; for us and for our franchise partners. A healthy franchise system is a long game, and we’ve structured JunkStart to play it that way. In a world full of PE-backed franchisors, we’re proud to be different.
Founder-Led. Well-Capitalized. Long-Term Focus. Values-Driven.
JunkStart is fully capitalized by its founders with no outside investors and no private equity strings attached. That independence gives us the freedom to make decisions for the long haul, not the quick flip.
Meet The Leadership Team
Daniel McCarty, Founder & CEO
Daniel started out in junk removal, planning to just copy the 'pay-by-volume' playbook, but he quickly saw how necessary a revolution was in the space. Daniel is leading the charge in growing JunkStart to topple the status quo, kill Goliath, and end garbage pricing.
Favorite Books:
7 Powers: The Foundations of Business Strategy, The Essays of Warren Buffett, The Road Less Stupid, and Ogilvy on Advertising.
Classic Weekend Plans:
Time with my wife and friends, exploring the 'pain cave' (aka, stupid athletic challenges), fishing, reading, and walks with my dog Boone.
Devin Bevis, Director of Marketing
Devin brings over 17 years of experience in franchising, focused on building brands, developing marketing systems, and helping owners grow thriving businesses. At JunkStart, Devin leads brand strategy and marketing with a focus on building a brand that challenges the traditional way of doing things, creates consistent demand, and supports franchise owners as they grow.
Favorite Books:
Start With Why, UnMarketing, and Strengths Based Leadership
Classic Weekend Plans:
Spending time with my wife and four kids, enjoying live music, comedy, and sporting events.
Bryan Cross, VP of Operations
Bryan brings over a decade of franchising experience, having helped launch more than 100 franchise owners across brands like i9 Sports, College Hunks Hauling Junk & Moving, and Lawn Doctor. As JunkStart's VP of Operations and EOS Integrator, Bryan partners directly with the founder to build the operating systems, accountability structures, and coaching frameworks that help franchisees grow from their first location to multi-unit success. He believes the strongest franchise systems are built on true partnership between franchisor and franchisee, and his goal is to challenge, support, and equip owners with the tools and confidence to build exceptional businesses.
Favorite Books:
Extreme Ownership, Atomic Habits, and The Five Dysfunctions of a Team.
Classic Weekend Plans:
An early morning workout, time with my wife and two daughters, and squeezing in a round of golf or a practice session when I can.
Lauren Johnson,
Chief Development Officer
Lauren brings more than 20 years of franchise development firepower to JunkStart. She has helped build and scale multi-unit brands across home services, health and wellness, logistics, and consumer services—and she knows that growth only matters when it is built the right way.
At JunkStart, Lauren is helping lead the charge to change junk removal and business ownership for the better. Lauren brings the strategy, discipline, and competitive edge to help JunkStart grow with intention—finding the right people, building the right markets, and creating long-term value for franchise owners and the entire system. Because the goal is not just to grow fast. It is to build a brand that gets stronger every day.
Favorite Books:
Good to Great, The Coffee Bean, and Traction.
Classic Weekend Plans:
Spending time with family and friends, getting outside in Colorado, reading, and finding the next opportunity to build something better.
Let's Transform Junk Removal & Business Ownership, Together
join in or watch from the sidelines. up to you.
Junk removal is ready for a change. We've built the model to make it happen. Transparent pricing, a system that scales fast, and a high-margin model. Now we're seeking driven, resourceful franchise owners who want to make money while making a difference.
